On the island of Maui lie fertile tropical plantations where the rich volcanic soil is warmed by the Pacific sun, fed by mountain waters, and cooled by friendly tradewinds. Here the conditions are perfect for growing sugar cane, nature's own sweetener. Sugar In The Raw Premium Hawaiian Turbinado Sugar is made using 100% pure Hawaiian cane sugar from the initial pressing of the cane, allowing the natural molasses to remain in the crystals. The flavor is sweet and rich. The color is natural amber.